COLORADO, USA, Jan 18, 2010—A 30-SECONDER pro-life ad featuring college football star Tim Tebow and his mother will be aired during the Super Bowl broadcast on CBS.
Sponsored by Focus on the Family, the ad intends to encourage respect for life and Tebow’s life story carried him on to become the commercial’s star.
Tebow’s parents served as Christian missionaries in the Philippines where he was born. His mother, Pam, had contracted a life-threatening infection while pregnant with him, but refused medical advice and carried Tim to full term.
The Super Bowl ad will tell their story, Focus on the Family says. Its theme will be “Celebrate Family, Celebrate Life.”
In the past, Tebow has said he believes his mother’s story has helped women decide not to abort their children.
The Tebows said they agreed to appear in the commercial because they feel very strongly about the life issue.
Jim Daly, president and CEO of Focus on the Family, said the partnership with the Tebows comes at a moment in the culture when families “need to be inspired.”
“Tim and Pam share our respect for life and our passion for helping families thrive,” Daly commented. “They live what we see every day – that the desire for family closeness is written on the hearts of every generation. Focus on the Family is about nurturing that desire and strengthening families by empowering them with the tools they need to live lives rooted in morals and values.”
He reported that the funding for the ad comes from a handful of “very generous” donors who specifically contributed funds for the project. No money from Focus on the Family’s general fund was used, the organization adds.
“Now that the ad has been shot, we’re excited to tell people it’s coming, because the Tebows’ story is such an important one for our culture to hear,” Daly said. “You won’t want to miss it.”
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Cited from an original article from catholicnewsagency.com last 01/18/10